Jamaica's Mello FM Radio
The Station That Plays Strong Songs!

posted: 11/17/09

Cornwall Broadcasting, operating as MELLO FM, broadcasts from Montego Bay and covers western Jamaica on 88.1 and 88.5 FM.

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It is, in fact, the only radio station that is based in Montego Bay Jamaica now.

It has been transmitting to all western Jamaica parishes since 2004 which includes St. James, Trelawny, Hanover, Westmoreland and sections of St. Ann and St. Elizabeth.

They are currently planning on an island wide reach, setting the stage for a more competitive Jamaican radio market.

It will extend its coverage island-wide on frequencies 88.1 megahertz (MHz) from Catherine's Peak in St. Andrew covering the parishes of Kingston, St. Andrew, St. Catherine, and sections of St. Thomas and St. Mary.

The radio station will also be transmitting on 88.3 from Huntley, Manchester covering Manchester, Clarendon, Trelawny and St. Elizabeth.

Currently, the station covers western Jamaica on frequencies 96.1 and 88.1 MHz from Kempshot Peak, St. James and Birchs Hill, Hanover respectively.

MelloFM claims it is the radio station of choice for listeners in western Jamaica who crave its adult, contemporary and rhythm & blues music format.

In an article by Horace Hines from the Observer on 9/10, Al Robinson, Mello FM's general manager, expressed confidence that the station will maintain its western focus, primarily serving the needs of its western audience, while broadcasting developments in the region to a national audience.

He also added that independent surveys commissioned by the company reveal that when Barry 'G' is on air, he has more listeners in the region than many of the other radio stations!

At the same time, Robinson claims that the expansion of coverage is geared towards making the station more competitive by increasing the station's market share.

The company operates from 63 Barnett Street, Montego Bay, St. James, Jamaica. Their contact numbers are 876-971-4163 or 876-940-NEWS. The number to call in the studio is 876-291-9300. Mello FM currently does not have an online presence.

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Referenced articles:

• http://www.jamaicaobserver.com/magazines/jobs/job.asp?id=28OCT09-0007
• http://www.jamaicaobserver.com/westernnews/html/20090910T010000-0500_159366_OBS_MELLO_FM_GOES_ISLANDWIDE.asp
• http://www.jamaica-gleaner.com/gleaner/20040806/news/news1.html

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I've personally used mello fm as a part of my promotional campaigns and is very satisfied with the results, so I have no doubt it will add value to YOUR business as well.

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