Contributed by Shermaine Anderson-Gayle
Relatively speaking, Music 99 FM is one of the youngest, but is already one of Jamaica’s favourite radio stations. Located at 6 Bradley Ave, Kingston 10, it is one of the substations under the Independent Radio Company Limited brand.
The station hit Jamaica’s airwaves in the year 2000, after being influenced by the program Super Sundays on Power 106 FM.
According to The Gleaner, "Newton James, managing director of Independent Radio Company Limited, Music 99FM, and Power 106FM said that the station had a format which listeners helped him to formulate.
As an unrepentant follower of research, he had the advantage of having run a music show while being in contact with the listeners. This helped him understand what they wanted."
Super Sundays was started 10 years prior to the inception of Music99 station. The program was like no other, getting excellent feedback and reviews - the demands were overwhelming, thus it's tag line "Smooth Jamaican Radio".
"The credit for the creation and development of Music 99FM must rightly go to our listeners," he reportedly said.
Music 99 can be found on 5 frequencies: 99.1, 99.3, 99.5, 99.7 and 99.9. The music played range from Jazz, Mellow Reggae, Soft Rock, Soul, Country & Western, Alternative, and Urban Contemporary.
The station is known for its continuous music, playing 13 songs per hour with 3 advertisement breaks each hour at 4 minutes in length.
Currently, news can be heard at 6:30, 7:30, 9:30, 12:30 and 5:30 each day.
The censored music choices make it easy for anyone, of any age, to tune in to the station. It is the popular choice of many business establishments.
Music FM also has a vibrant outreach and community program. Sponsorship from the station covers a wide range of events and activities, for example the 4H Clubs, JCDC Festivals, church & school projects and other community development initiatives.
We are not aware of them having a website at this time, but rest assured, if and when they do, we'll be the first to share it with you.
First Posted: Feb/6/10
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