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by Laura Chapman
It has been a tremendous year for Jamaica that is celebrating its 50th anniversary of independence from Britain.
Usain Bolt maintained his title as the fastest man alive and set a new world recording securing Jamaica’s prominence as the birthplace of astounding talent and providing the country with worldwide recognition.
This almighty year for Jamaica has done wonders for the economy and helped lesser well known entities within the country such as its fashion rise to fame on the back of Jamaica’s renowned sporting success.
Jamaica in London
This year’s annual Jamaican style week has been a tremendous success and Jamaica has further extended its fashion credentials by making an appearance at London Fashion week to coincide with the Olympics.
They have made the bold move of having the athletes endorses their clothing providing a perfect synergy between the multibillion dollar business that is fashion and the relentless success of the countries athletes.
The likes of Bolt amidst Jamaica’s other Olympic athletes acted as fashion ambassadors throughout the Olympic season provoking more interest than ever before in London Consumers that drove fashionistas and buyers alike to witness the catwalk at LFW and even make the trip to Jamaica to experience the fashion in its natural habitat.
Romae Gordon is the fashion director at Pulse Investments Limited, the producers of Caribbean style week which are also the project managers of the Caribbean collections at London Fashion Week.
With support from Jampro (Jamaica Promotions) and CEDA (The Caribbean Export Development Agency), Gordon was able to assist generating the funding and interest to take Caribbean fashion across the nation.
This is exceptionally imperative to the success of the countries fashion, as interest from international buyers sought at fashion events such as LFW is what will take the countries unique style to the next level.
Gordon commented that upon trawling the streets of London she observed many interesting styles and designs that sat perfectly, yet uniquely amidst the backdrop of the hustle and bustle of London yet she felt Jamaica’s vibrancy and energy, which is intrinsic to their designs, could nestle snugly in the middle of the cities haute couture without anyone turning a blind eye to the garments heritage.
Jamaica, over recent decades, has become just as Avant Garde
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