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by Venesha Johnson | Associate Writer
As we Jamaicans love to say, “Things and times have really changed”. Can you believe that Black Friday, the renowned shopping extravaganza, has also found its way to our little island?
There was a time when we Jamaicans didn’t have a clue what Black Friday was. Then, we progressed to scrolling online and wishing for the local stores to participate in the amazing discounts; now it’s here.
Black Friday this and every year falls on the last Friday of November, and for some, marks the official start of the holiday season and presents an exciting opportunity for us to snag incredible deals. I certainly anticipate some exclusive discounts, special offers, and enticing doorbusters.
Whether you're looking to upgrade your wardrobe, embark on a travel adventure, or simply enjoy the festive atmosphere, Black Friday in Jamaica is the perfect time to make your shopping wishes come true.
Many of our local and international retailers over the past few years have joined the celebration, offering significant savings on a wide array of products and services.
If you want to participate this year and grab some great deals, it is best to stay tuned to various platforms. Online portals, social media, and local news outlets keep the masses updated on the latest Black Friday deals and promotions happening across the island. Not quite sure what to expect?
Well, one thing I can guarantee you is unbelievably long lines…nevertheless, to do a little deep dive into what you can expect on Black Friday in Jamaica, follow this link.
The term "Black Friday" first surfaced in the 1960s in Philadelphia, where it was coined by the city's police department to describe the chaotic and congested post-Thanksgiving shopping day. The influx of shoppers and traffic gridlock prompted law enforcement to use the term "Black Friday," symbolizing the chaos that ensued.
However, the true genesis of Black Friday lies in the retailers' quest for profitability during the holiday season. In the early 20th century, the Macy's Thanksgiving Day Parade became a Thanksgiving tradition, officially kicking off the holiday shopping season.
Retailers, keen on capitalizing on the festive spirit and increasing consumer spending, strategically began offering discounts and promotions on the following day, marking the birth of Black Friday as a commercial phenomenon.
The notion of Black Friday as the busiest shopping day of the year gained momentum and spread beyond Philadelphia. It became a national event, evolving from a local term to a symbol of consumerism.
As the retail landscape transformed with the rise of online shopping, Black Friday expanded its reach beyond brick-and-mortar stores. Cyber Monday emerged as its digital counterpart, offering online deals to cater to the growing trend of e-commerce.
Over the years, Black Friday has grown past its original meaning and has extended well beyond the United States.
International retailers have adopted the concept, and countries around the world, like here in Jamaica, now participate in this annual shopping extravaganza. Its impact is not limited to retail; Black Friday has influenced marketing strategies, consumer behaviour, and even the global economic landscape.
The evolution of Black Friday continues with ongoing debates about its societal impact. Critics argue that the materialistic nature of the event promotes excessive consumption and contributes to overindulgence.
On the other hand, proponents see it as an opportunity for consumers to save money, stimulate the economy, and kickstart the holiday season.
In recent years, Black Friday has transformed, with some retailers extending the event to a week or more, providing consumers with more time to explore and capitalize on deals.
As a matter of fact, some online stores have black Friday sales right throughout the entire month of November and here in Jamaica, most stores have their black Friday sales throughout that weekend, while others start theirs a week before the actual date.
The obvious ones, clothing, grocery, tech and appliance stores are participating in this year's Black Friday. But other companies such as Flow, an internet service provider on the island as well as some commercial banks are having sales and discounts that their customers, or potential customers can participate in.
Now I am in no way encouraging you to go and spend recklessly, however, if you have been planning on getting that special Christmas gift, or that one item that you have been wanting for a while, this might be a great time to go and get it before retailers hike the prices for the Christmas holidays.
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