The Controversial V-W Super Bowl 2013 Game Day Advertisement
Recently, Volkswagen (VW) released an advertisement that has sparked much debate about it's use of the Jamaican dialect- both locally and internationally.
It centers on a typical workplace where everyone except Dave (who speaks like a Jamaican) is bummed that the weekend is over.
Entitled "Get Happy," the sixty second advertisement highlights the Beetle as the ultimate cure for the Monday blues.
The debate is whether or not it is demeaning or racist. For the record, My-Island-Jamaica.com certainly doesn't think so.
And in fact, according to the Gleaner, over 90% of Jamaicans surveyed believed that, not only is it not demeaning, it shows the impact of Jamaican culture and that the world is finding creative ways to profit from brand Jamaica.
So what's all the fuss about? Where was it started anyway? Lol!
The ad will air during the second quarter of the game on Sunday.
Anyways, here it is... What do YOU make of it? (Click To Play)
If you found this page useful, please considersubscribing to my weekly newsletter, My Island Jamaica Digest here. It tells you each week about the new information that I have added, including new developments and great stories from lovers of Jamaica!
Or, simply click here and here, to browse my library of over 500 questions and answers! Chances are someone already asked (and got an answer to) your question.
About The Author
A patriotic Jamaican who adore its culture, Wellesley has been using this medium to share what he calls 'the uniqueness of Jamaica with the world' since April 2007.
To date, he serves over 9,300 unique readers / viewers per day.
efforts have earned this site featured positions in local publications,
including the Jamaica Gleaner's Hospitality Jamaica, Carlong Publishers,
as well as recognition from numerous prestigious international agencies
and universities. Read more about him here.