The Controversial V-W Super Bowl 2013 Game Day Advertisement
Recently, Volkswagen (VW) released an advertisement that has sparked much debate about it's use of the Jamaican dialect- both locally and internationally.
It centers on a typical workplace where everyone except Dave (who speaks like a Jamaican) is bummed that the weekend is over.
Entitled "Get Happy," the sixty second advertisement highlights the Beetle as the ultimate cure for the Monday blues.
The debate is whether or not it is demeaning or racist. For the record, My-Island-Jamaica.com certainly doesn't think so.
And in fact, according to the Gleaner, over 90% of Jamaicans surveyed believed that, not only is it not demeaning, it shows the impact of Jamaican culture and that the world is finding creative ways to profit from brand Jamaica.
So what's all the fuss about? Where was it started anyway? Lol!
The ad will air during the second quarter of the game on Sunday.
Anyways, here it is... What do YOU make of it? (Click To Play)