Subscribe for all my updates and don't miss a thing! Sign me up!

ATL Jamaica
Unbeatable Service In The Caribbean 

Sharing Is Caring! Share this awesome content with your friends now.


New! See the real Jamaica in VIDEOS!
Click Here and see why over 140,000 fans are raving about my YouTube Channel!

ATL Jamaica | Showroom in Bogue Montego BayATL Jamaica | Showroom in Bogue Montego Bay

by Sheree-Anita Shearer | Associate Writer

ATL Jamaica first opened its doors as an Air Conditioning Service company at Cross Roads, Kingston in 1968. The sale and maintenance of Air Conditioners were fairly new to the island as they had just recently been introduced.

Their products have long since surpassed that. Now they sell everyday home appliances and commercial and industrial equipment to serve the largest industries in Jamaica from Agriculture to Tourism.

New! How much do you love Jamaica?

Join our growing list of well-thinking Jamaica-loving folks who are demonstrating what a friendly, helpful and fun Jamaican community looks like. Click Here to learn more.

And, if you ever need a trustworthy and knowledgeable local guide, consider booking a private tour with us!

Their product offerings include:

  • Home Appliances
  • TVs & Audio Equipment
  • Air Conditioners
  • Office Equipment
  • Water Solution Systems
  • Computers and Computer Accessories
  • Energy Solutions

ATL Jamaica is known for making its company vehicles into advertisement tools. Whenever you spot an ATL vehicle, you will see the prominent ATL Unbeatable logo and the company colours of red, white and blue wrapped all over the vehicle.

This was started by its founder Gordon Butch Stewart who had an ATL Logo on the door of his luxury car at the start of the company. From then on, all his technicians were known for the vehicles that were painted with the name of the brands of Air Conditioners that the company sold. At first, not many people understood why he would paint the sign on such a prized possession. However, business-minded persons have now all caught the trend and use their company (or personal vehicles) as billboards for their company.

ATL Automotive

Vehicle Brands offered by ATL Group

In 1997, the ATL Motors subdivision was added. ATL became the sole distributor of new Honda vehicles in Jamaica. They remained the only vehicle brand offered by the group until 2010 when German brands Audi and & Volkswagen joined the ATL Jamaica Family.

In 2016, ATL Autobahn was named Regional Motor Dealers of BMW and MINI brand vehicles in Jamaica and  8 other Caribbean countries, namely, Aruba, The Bahamas, Barbados, Curacao, the Cayman Islands, St. Lucia, Suriname and Trinidad & Tobago. In 2016, luxury brand Porsche joined the ATL Jamaica family. By 2018 Kia Motors rounded out the offerings at ATL group under the  ATL Tiger Motors subdivision.

This company has not slowed down since 2010. Every few years they add a new arm to fill emerging needs for vehicle and equipment solutions among the Jamaican populace.

ATL Automotive Racing Team

In 2011, the ATL Group earned the title of Unbeatable when their ATL Automotive Racing Team joined forces with Doug โ€œHollywoodโ€ Gore, a celebrated Jamaica race car driver. Together with Doug in an Audi DTM race car, the team was able to not only beat the race record at Dover Raceway, the most popular racing track in Jamaica, but they also recorded the fastest lap time ever at the International Race of Champions in Guyana.

The companyโ€™s showrooms in Kingston and Montego Bay are known locally for their unrivalled sophistication. Their virtual 360-degree showroom, will have you browsing your favourite brands and styles right from the comfort of your home, with the features of the car displayed right on the screen.

The company also partnered with international car rental service providers Enterprise Holdings to provide car rental services to Jamaica from locations operating out of Kingston and Montego Bay.

ATL Bodyworks

Purchasing a vehicle from ATL means access to highly trained mechanics for as long as you have a vehicle with them Also, with the launch of the ATL Bodyworks body shop in Bogue, Montego Bay, St. James, they can now provide services for:

  • Major car accidents
  • Cosmetic fixes
  • Vehicle customization options

The company is now headed by Adam Stewart after the unfortunate passing of his father in January of 2021. The beautiful thing is that at ATL you can purchase an appliance as small as a household iron or go as large as a commercial kitchen or drive off in your favourite car or SUV.

I'm proud that they continue to invest in Jamaica and its people just as much as Jamaicans invest in their company. The company started with 50 employees at their Cross Roads location and now serves Jamaica from locations in three parishes with over 500 employees. 

ATL Locations



  • Address: 35 Half Way Tree Road, Kingston 5, Jamaica
  • Toll Free (Jamaica): 1-888-ATL-SERV (285-7378)
  • Tel: (876) 926-3370-5, (876) 926-3756
  • Fax: (876) 926-2090

Opening Hours:

  • Monday โ€“ Friday: 8:00 am โ€“ 5:00 pm
  • Saturdays: 9:00 am โ€“ 1:00 pm


  • Address: Shop #11, Lower Manor Park Plaza, Kingston 8
  • Tel: (876) 925-5066

Opening Hours: 

  • Monday โ€“ Friday: 10:00 am โ€“ 6:00 pm
  • Saturdays: 10:00 am โ€“ 1:00 pm

Montego Bay, St. James


  • Address: Shop 4-6 Bogue City Centre, Bogue, Montego Bay, St. James, Jamaica
  • Tel: (876) 971-6320
  • Fax: (876) 952-0724

Opening Hours:

  • Monday โ€“ Friday: 9:00 am โ€“ 6:00 pm
  • Saturdays: 9:00 am โ€“ 1:00 pm


  • Address: Block C, Fairview Plaza, Montego Bay
  • Tel: (876) 971-6320

Opening Hours: 

  • Monday โ€“ Friday: 9:00 am โ€“ 6:00 pm
  • Saturdays: 9:00 am โ€“ 1:00 pm


  • Address: 7 Newlin Street, Ocho Rios, St. Ann, Jamaica
  • Tel: (876) 974-2038, (876) 974-2375,
  • Fax: (876) 974-5391

Opening Hours: 

  • Monday โ€“ Friday: 8:00 am โ€“ 5:00 pm
  • Saturdays: 9:00 am โ€“ 1:00 pm

ATL Jamaica continues to lead in innovativeness, quality and sophistication in Jamaica.

You might like these

Sharing IS Caring! Please help me get the message out by sharing this article with your friends on social media (links below). Thnx ;-)

If you found this page useful, please consider subscribing to my weekly newsletter, to get even more

It tells you each week about the new information that I have added, including new developments and great stories from lovers of Jamaica! 

Return to Jamaican Food from ATL Jamaica 
Return to My Island Jamaica Homepage from ATL Jamaica

References & Sources For ATL Jamaica

  1. ATL Automotive Group, 
  2. ATL Automotive Group opens $500m bodyworks facility in MoBay | News | Jamaica Gleaner,
Back To The Top Of This Page

New! Get My Latest Book๐Ÿ‘‡๐Ÿฟ


You asked, I've answered! You no longer need to save for months or years, to enjoy paradise!

JAMAICA On A Budget is your passport to experiencing what I call 'The Real Jamaica' on a budget!

I spilled the beans! sharing my top tips on finding cozy accommodations and secret gems, only the way a native could! Click Here to pick it up on my e-store and start saving now!

See The Best Of Jamaica - In Videos!


My channel reaches over 140,000 subscribers worldwide and has leveraged over 11 million views, sharing, what I call 'The Real Jamaica'. Subscribe today and join our family of viewers.


Read More ...

New! Comments

Have your say about what you just read! Leave me a comment in the box below.

New! Experience The REAL Jamaica!
Book Your Private Tour here and experience Jamaica the way we (locals) do!

P.S. Didn't find what you were looking for? 
Still need help?

Click Here to try our dependable and effective Site Search tool. It works!

Or, simply click here and here, to browse my library of over 500 questions and answers! Chances are someone already asked (and got an answer to) your question.

Back To The Top Of This Page

Like My Site? Please Click Here To Share It With Your Friends

Home   |   JOIN US   |   Site Search   |   Have Your Say   |   Archives   |   Old Archives   |   Contact   |   Disclaimer   |   TIP ME!   |   Link To Us

Do like I did! Share your passion
(about your city, hobby or experience) and make a living from it. Click Here to see how

By Wellesley Gayle   |   Copyright ยฉ 2007-2024   |   All rights Reserved.   |   Privacy Policy