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By Venesha Johnson | Associate Writer
Digicel Jamaica is the leading mobile phone network and telecommunications provider in here in Jamaica. It was founded in 2001 by Irish businessman Denis O'Brien and since then has grown to become one of the largest mobile phone providers in the Caribbean, Central America, and the Pacific Islands.
Let’s take a closer look at Digicel Jamaica and explore some of its key features and services.
Digicel Jamaica was launched in 2001, just a few years after the Jamaican government liberalized the telecommunications market. Prior to the arrival of Digicel, the market was dominated by one major player, Cable & Wireless Jamaica. However, when Digicel entered the market with a promise to provide affordable and reliable mobile phone services to Jamaican consumers, people were all for it. They quickly gained popularity, thanks in part to its aggressive marketing campaigns, competitive pricing and overall better coverage.
Today, Digicel is one of the largest mobile phone providers on the island, with over over 88% of the mobile users on the island subscribed to them, myself included. The company has invested heavily in its infrastructure, including building out a state-of-the-art mobile network that covers over 95% of the country. This has allowed Digicel to offer high-quality voice and data services to its customers, even in remote areas of the country.
Digicel offers a wide range of mobile phone services to its customers, including voice calls, text messaging, and mobile data. They also offer a number of value-added services, such as mobile money, music and entertainment, and international calling.
Mobile Money: Digicel's mobile money service, called Digicel MyCash, allows customers to send and receive money using their mobile phones. This service is particularly useful for customers who may not have access to traditional banking services. With Digicel MyCash, customers can pay bills, top up their mobile phones, and even withdraw cash from participating retailers.
Music and Entertainment: They also offers a range of music and entertainment services, including its own streaming service called D'Music. With D'Music, customers can access a wide range of local and international music, as well as podcasts, radio stations, and other audio content. Digicel also offers a TV service called PlayGo, which allows customers to watch live TV, on-demand content, and sports programming on their mobile phones.
One of the key strengths of Digicel in Jamaica is its network and coverage. The company has invested heavily in its mobile network, with a particular focus on expanding coverage to rural and remote areas of the country. This has allowed Digicel to provide high-quality voice and data services to a wide range of customers, regardless of where they live.
Digicel Jamaica's network is built on the latest 4G LTE technology, which provides fast and reliable data speeds to customers. This is particularly important in today's world, where more and more people are using their mobile phones to access the internet and stay connected with friends and family. With its advanced network, they are well-positioned to meet the growing demand for mobile data services in Jamaica
Another area where Digicel excels is customer service and support. The company has a large team of customer service representatives who are available 24/7 to assist customers with any issues or concerns they may have. This includes technical support, billing inquiries, and assistance with value-added services like mobile money and music streaming.
In addition to its customer service team, they also operates a number of retail stores and kiosks throughout the country. These stores provide a range of services, including bill payment, device upgrades, and mobile phone sales. The company has also launched a number of digital self-service tools, such as its My Digicel app, which allows customers to manage their accounts, top up their phones, and access a range of services directly from their mobile phones.
Finally, it's worth noting that Digicel Jamaica is committed to corporate social responsibility and has undertaken a number of initiatives to support the communities it serves. The company has a dedicated foundation, the Digicel Foundation, which focuses on supporting education, community development, and disaster relief efforts in Jamaica and other countries where Digicel operates.
In addition to its foundation, Digicel has also launched a number of environmental initiatives to reduce its impact on the environment. This includes initiatives to reduce energy consumption, increase the use of renewable energy sources, and reduce waste and emissions.
Digicel has rightfully earned it's position in Jamaica as the go to network. With its advanced mobile network, range of value-added services, and commitment to customer service and support, Digicel has become the provider of choice for millions of Jamaican consumers. Additionally, the company's commitment to corporate social responsibility and environmental sustainability has made it a respected and admired corporate entity in Jamaica and beyond.
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